RETAIL & HOSPITALITY CONCEPT GALLERY

Wield was hired to conceptualize and design a new store concept for the brand’s first retail location in Seminyak, Bali.

With a clear understanding of the brand’s values, Maggie designed an immersive community space centered around a long table, welcoming local artisans to participate in the retail offering; a respectful reference to the shared meal that takes place daily at the John Hardy workshop. Every detail of the hospitality experience, from the JAMU & coffee bar design, to the menu offering, to the custom Gaya jewelry forms, table setting & service wardrobe was designed by Wield as an extension of the brand.

“Wield Creative is an immensely talented and collaborative conceptual and creative partner. Maggie skillfully and artfully translates a brand’s story into an immersive 3D experience that engages and delights. She has the ability to visualize and execute innovative ideas that are truly distinct. Wield Creative is a pleasure to work with.” 

— Robert Hanson, EVP of Constellation Brands, former CEO of John Hardy Jewelry