CLIENT
Greenwich Street Jewelers | Tribeca, New York City

YEAR COMPLETED
2022

DELIVERED
New Display Program & Styling

GREENWICH STREET JEWELERS

Wield led a comprehensive design of the brand’s jewelry display program to complement the new store opening experience in close collaboration with the brand founders and architects.

“My partner and I hired Maggie to design the visual merchandising for our new Fine Jewelry store. She was tasked with developing a custom program for the jewelry and adding elements around the store to support the brand story. Working with Maggie was a dream. From the ideation of the merchandising strategy to the development of the elements, her incredible creativity was matched by an attention to detail that left nothing to chance. She worked seamlessly with our other vendors, jumping right in to ensure a continuous storyline between the architecture, interiors and the environments within cases. Maggie managed timelines, budgets and hiccups with ease and confidence. She is incredibly easy to work with, absolutely unflappable, positive and enthusiastic. She’s also got an incredible eye. Ultimately we feel that the vision we had for our store would have been impossible to achieve without the quality work that Maggie delivered.”

— Jennifer Gandia, Owner of Greenwich St. Jewelers